We learn by doing and that was very much the focus of my training. Not just to know the colour wheel or the rule of thirds or text hierarchy, but to put all of them into practice That is why I’ve included some of that work within my portfolio. The goal was not just to create layouts or logos, but to combine all these elements together into a full branding package for a variety of demographics. And that remains my goal today. It’s not just making a great logo that captures the brand, but thinking how it will look with other elements, in different formats, and how it is to connect to an audience whether kids, families, or for high end luxury. Ultimately to create something that is bigger than the sum of its parts.
Norma-Jean Harvey 